Beginning as just an idea in early 2023, Genieure began putting the 'Meer Mutter' logo on all his music, starting to develop the brand without any idea of what it was meant to be. Soon enough, in August 2024 ZAYD and Genieure would formally meet, living just down the hallway from each other in their college dorm. The two began collaborating and sharing each other's work, eventually leading to talks about Meer Mutter as a whole.
With Genieure designing t-shirts as early as junior year in high school, merchandise has always been a part of Meer Mutter. More t-shirt designs arose through 2024-25, with the MEERMUTTER100's remix album releasing along with the Marlboro parody t-shirt. These small drops helped to solidify Meer Mutter as an art label, with a focus on music and fashion.
ZAYD would enlist himself as a member of the Meer Mutter team with his first instrumental album 'UNMASTERED' releasing in July 2025. ZAYD's production style created a piece of work that broke boundaries, with much of the album being created in the time of Meer Mutter's early beginnings. ZAYD's second piece of work would be his first studio-recorded album, 'BIRDS DON'T FLY AT NIGHT,' giving his dedicated listeners a crafted and personal album that discusses success, loss, love, and time. BDFAN feels nostalgic, sunny, flowy, and almost like a dream, ensuring chills down your spine with each listen.
Through meeting bkai in early-2025 and later becoming roommates, Genieure and bkai would often share ideas about Meer Mutter. Being added to the Meer Mutter roster, bkai is in the process of adding his own music to Meer Mutter, doing both his production and vocals, showing his extreme talent as a songwriter and instrumentalist.
